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Phillip Morris’s ‘Marlboro M’ Marijuana Cigarettes are trickery

April 1st, 2015 00:00

Dating back to the 1960s, it was whispered that big cigarette manufacturers were planning to join the marijuana cigarette market in expectation of the upcoming legalization of pot in the United States, pre-empting marijuana fields in Mexico, developing new cigarette packages, and creating potential brand names. Such gossips were simply the product of luxuriant imagination, but currently that state of Colorado has enabled marijuana use, and more states are certain to follow, those statements no more seem quite so artificial.

Marlboro Marijuana Cigarettes

Now everyone most likely listened about Marlboro's new marijuana cigarettes, called "M"s. However, regardless of the enactment of marijuana in states like Colorado and Washington, gossips that Marlboro has accepted selling marijuana are trickery.

Those gossips were put in a 21 January 2014 post from Abril Uno stating that one of the biggest cigarette makers, Phillip Morris, had declared the company would join the marijuana cigarette market presenting "Marlboro M" cigarettes:

"Phillip Morris, the world's biggest cigarette producer, announced today that they will join the marijuana legalization bandwagon and start producing marijuana cigarettes. Marketed under the brand "Marlboro M", the cigarettes will be made available for sale through marijuana-licensed outlets in the state of Colorado, and the state of Washington.

Serafin Norcik, Phillip Morris' Sr. Vice President for Marketing said in an interview that the company has been high on the idea of marketing cannabis, and has been monitoring the market for some time. It was only when the recent legalization initiatives — winning in Colorado and Washington — that they finally made the decision to take a leap of faith."

What definitely should have given a nudge that this is trickery was the following sentence, where the publisher stated that Serafin Norcik (mythical VP of Marketing for Phillip Morris) was trying to contact drug lord for help:

"Norcik added that they have begun contacting former drug lords in Mexico and Paraguay, currently the largest marijuana-producing countries in the world, for the possibility of setting up a distribution ring across the North and South American continents, to streamline the supply lines."

By the following day web links and fragments referring to this post were being published via social media and re-posted on other web pages, with many of those who considered it as the real news. Nevertheless, that post was just trickery from the Abril Uno site, whose name means "April One" (i.e., April Fool's Day).

Abril Uno is an irony, parody and caricature website. Abril Uno functions with fictitious names in all its articles, besides cases where public figures or firms are being ridiculed, parodied or hoaxed. Any similarity to the truth, real events, real persons, living or dead, is completely coincidental and is meant simply as an irony or parody.